Signal capture
40%efficiency gain
Watches job posts, stack changes, site visits and LinkedIn engagement. Knows who is in market this week, not who merely exists.
TheirStack · Trigify · RB2B · PhantomBuster
GTM Engineer · Pune, remote
Anyone can build a workflow.
A workflow is a sequence somebody has to babysit. A system has a schedule, retries, alerting when it goes quiet, and tests that fail loudly. I ship the second kind, for outbound and revenue operations at B2B software companies.
The roster
The GTM org chart, collapsed into software.
Each of these ran in production: built, shipped, and attributed to revenue. People handle judgement and deals. The roster handles everything else.
Seven stage copy engine
1.5%+positive replies
Role mapping, SEO intelligence, gap analysis, positioning, generation. Per contact emails shipped with no human review, across 150+ domains.
Clay · Claude Code · Smartlead
Agentic research
6h → 30mper batch
Async fan out across 100+ domains per batch with headless enrichment of JavaScript rendered pages. Analyst days of intel, no analyst.
Python · Playwright · asyncio
Asset led ABM
500+tracked pages
Personalised landing pages generated per account, visit tracked, reporting Share of Answer and AI Share of Voice, with per account video in sequence.
Ahrefs · Sendspark
Inbound routing
48h → 9.6hqualification
A scoring rubric reads fit and intent with reasoning, pushes routed context into the CRM, and pings the closer while the lead is still warm.
webhooks · HubSpot · Slack
De-anonymisation
Same dayvisit to sequence
Resolves anonymous traffic to person and account, enriches it, and sequences into email and LinkedIn before the intent goes cold.
RB2B · n8n · Clay · HeyReach
Qualification gate
102 / 1,562kept, reasons logged
Scores people across several intent sources and rejects anything it cannot confirm, recording why for every single rejection. Rejecting is the feature.
Python · Supabase · Modal
Failure alerting
53tests, isolated
Posts run outcomes including zero row runs. A quiet morning is the most expensive bug in outbound, because nobody investigates one.
Modal · Slack
The record
Three greenfield builds. Five years in the arena.
Oct 2025 – Aug 2026
AI GTM Engineer
Omnibound AI, AI search marketing platform. Remote.
- Engineered the full GTM stack from scratch, Trigify and PhantomBuster and Firecrawl into Claude Code, n8n, Supabase, Clay, HubSpot and Slack. Deploy time cut from two weeks to under three days.
- Converted the stack into revenue: 5 customers closed, 8 qualified opportunities, 28 deals in active follow up.
- Built the seven stage personalisation pipeline, the de-anonymisation engine, 500+ ABM pages and the event engine, all wired into self built CRM instrumentation.
Apr 2023 – Jun 2025
AI GTM Engineer, Founder’s Office
RemoteState, IT services. Noida.
- Built the entire GTM engine from greenfield: 40% pipeline efficiency gain and $180K+ ARR growth in six months across 250+ sending domains at 95%+ deliverability.
- Custom lead scoring cut qualification from 48 hours to 9.6 hours. Five source enrichment lifted targeting accuracy 45% with 85%+ ICP coverage.
- Scaled the SDR team one to four on automation first playbooks, 300% productivity. Video ABM booked an enterprise account at $25K MRR.
Dec 2022 – Apr 2023
Head of Growth, contract
FalconWise Tech, cybersecurity. Dubai, remote.
- Owned go to market end to end for a cybersecurity product with no inherited pipeline and no existing playbook.
Operating rules
Four things I keep arriving at.
- Fail closed
- When the data is uncertain, skip the person and record why. Most tooling fails open and quietly contacts the wrong people.
- Signal before volume
- Sending more is not the answer. Two intent sources agreeing beats one source shouting.
- Silence lies
- A quiet morning looks like success. Alert on zero, not only on errors.
- Own it, do not rent it
- If the handover is a recording and a spreadsheet, the buyer rented a workflow.
The interesting part was never the tooling. It is that the thing kept running without anyone watching it, and every decision it made could be traced afterwards.
The kit
Hand picked. Battle tested.
- AI and automation
- Claude Code, Anthropic API, MCPs, OpenRouter, Groq, n8n, Modal, Apify, Firecrawl, ZenRows
- Signals and intent
- Trigify, PhantomBuster, TheirStack, Common Room, Bombora, RB2B, Sumble
- Outbound and enrichment
- Clay, Apollo, Sales Navigator, Smartlead, Instantly, Lemlist, HeyReach, Findymail, Prospeo, ZeroBounce
- GTM and CRM
- HubSpot, Salesforce, Pipedrive, Attio, Fathom, Fireflies, Sendspark
- Data and analytics
- Python, Playwright, SQL, bash, Supabase, PostgreSQL, Redis, REST APIs, GA4, GSC, SEMrush, Ahrefs, Mixpanel
Onward